Why Are You Making These People Rich?





The contempt and disdain among the elite in media, pop culture and corporate athletics display towards the people who make them rich is striking. Like the political ruling class, their wealth and social position has insulated from what much of the populace experiences. The political class has engineered law, regulation and policy to ensure immunity and advantage. These other   elites can be dislodged. The reason is simple, the political class can compel the populace to comply under threat of imprisonment, legal prosecution or financial ruin. The others cannot compel or coerce people; to invest time, money and leisure time in perpetuating their status. The tyranny and contempt of the governing towards the governed is a story old as dirt. The emergence of sellers demeaning, castigating and insulting their buyers is a new concept in the marketplace. It does not seem to have occurred to them that they lack the power to compel. They, whether they not it or not, have to rely on conditioning/predisposing compliance via omnipresent, sophisticated and technology rich marketing (i.e. emotional/psychological manipulation.) Like the political ruling class, these elites no longer disguise their contempt but repeatedly broadcast it through multiple channels. In doing so they risk the emergence of their customers saying- not buying, not interested. Woe to them if significant audience share discovers the power of their purse and withhold consumption. My guess is that the enterprises that support their status will quickly adapt to consumer behavior. To that I say, I’ll take a large popcorn please. Of, course it takes two to tango. The customer, financier of these elites display the battered wife syndrome in which women (men too) endure abusive behavior because they know, deep down, the abuser really does love and cares for them.   

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